By Mosikare Mogegeh

The Public Enterprises Evaluation and Privatisation Agency (PEEPA), recently launched its new corporate identity. Speaking at the launch, the CEO, Kgotla Ramaphane said he is delighted to lead an organisation that has a unique identity. He said the new corporate identity will assist PEEPA to implement its five year strategic plan and overall mandate. He said his organisation realised that after ten years of existence using  the Botswana Coat of Arms, a new  corporate identity would be a step in the right direction. He emphasised that it was important for PEEPA to distinguish and differentiate itself from other government entities.

The new corporate identity expresses PEEPA's core values and principles such as transparency, innovation, teamwork, growth and economic progression for all. Its colours are contemporary and get brighter from bottom up denoting economic growth and progression to a brighter future through privatisation. The bright and contemporary colours also represent the organisation's boldness in accomplishing its mandate. The spacing between the shapes shows transparency and openness as it gives a window like effect.

Ramaphane appealed to stakeholders to support PEEPA in its effort to fulfill its mandate, adding that with the new corporate identity, collaboration between PEEPA and its stakeholders is imperative for the implementation and success of Botswana's privatisation policy.